Facebook - Import This!

     Facebook is taking charge of your online presence.  Mashable claims they are making it into a FriendFeed clone.  But what’s really happening? You can read what Facebook’s blog says, but let me share my thoughts.

     Let’s take just a couple of sentences from that post.

Your profile will automatically update when you upload a video to YouTube, rate last night’s episode of The Office on Hulu, and so on. If you have a personal blog, you can enter the URL in and a Mini-Feed story will be published every time you write a new post.

     Hmm. Remind you of some Facebook applications you might already have installed?  There are already plug in applications that let you import your feed, e.g. Flog Blog.  It makes me wonder if they realize they’re shooting themselves in the foot.

     Aside from aggregation of your online self, it appears they are stealing the thunder of their online partners.  Up until now you could already bring all of your various feeds into Facebook either through partner applications or third party applications.  Both of which allowed those sites to post ads.  What will happen now?

     Perhaps Facebook envisions you freely sharing all of your feeds, drawing in your readers and selling ads right there.  Ads that you don’t see any revenue from. I expect the next thing you’ll see is an increase of ‘relevant’ ads based on the material shared.  Can Friendfeed do a better job than Googld Adwords?

     What’s your theory?  Are you with Mashable? Got your own idea?  Hate Facebook already?  Can’t wait to add all of your feeds?

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Tags: aggregation, Facebook, features, feeds