SOBCon08 – Brian Clark – Copyblogger

Brian gave me several things to think about, but here’s my quick list of take-aways:

• Attention is valuable but not everything
• Authority rules
• Don’t think niche, think large audience and carve out a niche in that
• Expertise creates authority
• Think maximize my assets vs replace my job
• Maximize my subscribers – build lists
• Build destination pages

A lot of this stuff is immediately useful and gives me a whole viewpoint turnaround.  We are doing a model review out on our sites.  Pages is a big focus of the discussion.