War Paint and Promotion


You’ve just written a world saving blog post or book or both. It’s got to reach the world in short order. How are you going to convince your friends to talk about it to their connections and networks? Is bribery the answer? Offer them some participation prizes? We know that only provides temporary buzz.

It’s war out there. People in your network of friends and business associates are under a constant barrage of information. They’ve seen dozens of blog posts, new books, and freshly launched businesses. Chances are they are weary of it all. What’s a person to do?

Contacts need to become comrades in arms. Their energy and focus on your needs to be such that’d they are willing to help you put the war paint on. When that happens, they’ll be talking up you, your work and more without any prompting.

War paint? Yep. What I found out when working to get to SOBCon08 was more was accomplished by getting folks along side than pushing them to push others. Oh, I did my share of that, but what really worked was bringing my contacts to fight along side for me.

How to get them there is really the question? It’s partially about having something great to say, but it’s equally about sharing your story and making them a part of it.

What really sells people, especially folks like me, is getting involved in the story. What gets me talking about Apple and their products? Oh, good products for sure, but there are lots of good to great products out there. For me it’s the story. I can tell about my Mac conversion; I can talk about how excited Apple is about the users; I can’t help myself.

With my contacts, it’s hard not to share their stories when they share them with me and invite me to be involved. That’s crucial. You can’t just have a story to tell, but it’s got to be one that folks can join in on.

Cancer survivor stories might move us, but how much more moving when told by someone that you know, or someone that asks you to come along side, and lets you know how much it’s appreciated. A story where you get to be part of it.

If you’re paying attention, you’ll realize it’s not really about the book, or the blog post so much. It’s about who you are and how your contacts are part of that. The more involved you can help them to be, the more they are going to want to share on their own.

Honesty and transparency are key. If you’re going to ask folks to get involved, and give you their trust, get them to be part of and share our story, then be up front with them. Ask for their help, tell them the truth, and share the joy of your success.

Do you have cohorts willing to help you put the war paint on and face the world? Are you working on building those types of relationships? Waiting for your best seller to happen? How about getting your support team together while you wait. They are vital to your success.

Want to come along side me? Your support and encouragement is always welcome. Want me along side for you? Tell me your story and get me on board. We’ll go face the world together.


  1. [...] his blog post, War Paint and Promotion, Todd Jordan offers these words of wisdom . . . It’s partially about having something great to [...]

  2. [...] a year ago, in his blog post, War Paint and Promotion, Todd Jordan offered these words of wisdom . . . It’s partially about having something great [...]