Friendfeed is one of the hottest information and networking sites on the net, yet many a sharer languishes in obscurity. Their pictures of cute kittens go uncommented. Their loving diatribes on the social lives of elk go uncommented. And to top it off, no one comments on their blog posts.
Lack of attention totally due to a lack of worthwhile content? Okay, if it’s about elk, probably so. Chances are though that it’s not the content but the copy that’s lacking.
The current focus for lots of blogs is about tuning the copy for search engines. Is your main blog focus elk, then you’ve taken measures making it easier for Google and Yahoo to find your content. Meta tags inhabit your headers, and there’s a liberal use of related keywords. But that’s the wrong strategy for Friendfeed.
Good strategy for Friendfeed is not about catching the random searcher. Friendfeed is about snagging the eyes of your followers. Beyond that, it’s still about snagging eyeballs, the eyeballs of your follower tree.
Interesting pictures is #1. - Here’s a great example
This sort of thing will net you more than a few eyeballs. Most responded to in my experience are women, bright and shiny things, and lastly anything out of the ordinary. Really want attention, include all three.
Exciting headlines are #2. - How about a recent one…
Mentioning a hot online service isn’t enough in it’s own. It’s about presentation. Strong declarations are key, e.g. Love, Hate, Sucks.
New services aren’t the only headline grabbers. Other hot ones include:
Commenting comes in at #3. - Not just for friends…
One of the least obtrusive ways to get an item noticed is to comment on it yourself. Luckily the Friendfeed bookmarklet includes a spot for your to comment a item when you post. Many posters fail to use that to their advantage.
Posting a link passively, perhaps via Last.fm or Brightkite? Get into FriendFeed and comment on that post. Why does this help?
Work in progress
This list is a work in progress. Obviously great posts might be mix of these or be liked for any other reason. Guidelines won’t guarantee lots of attention but they may save you from obscurity.
Got other great ideas for getting attention on social networks? Do share.
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Tags: Blogging, eyeballs, Friendfeed, Google, headlines, SEO, social networking
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