CNN Acquires CNNbrk Twitter Account With Nearly 1 Million Followers
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CNN has taken control of the @cnnbrkaccount — and its 944,000 followers. We don’t know the transaction details, and are waiting to hear back from CNN’s PR department to confirm the deal and offer any details.
There’s a huge part of me that just doesn’t care. Honestly, does it make much difference at that point how many followers?
What’s important here is the value of having that many built in followers. Imagine the instant increase in click through to CNN’s news articles.
On the other hand, let’s assume for a minute that most of those folks weren’t otherwise following CNN. Could it be they’d drop just to shut down the volume. I’m imagining that CNN would be broadcasting Twitter posts frequently.
Myself, I’d hardly notice an extra hundred tweets each day, but for some users that will be a veritable flood. Perhaps the time has come to really encourage folks to group the folks they follow?
In any case, this is a landmark event in social networking. First it was web domains, now it’s social networking IDs. What’s next?
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Tags: APLUSK, Ashton Kutcher, CNN, CNNBRK, landmark, Social Networking, Twitter
