Finding Your Social Media Purple Cow: “Every potential client I’ve ever met with thinks their product is extraordinary. They emphasize the unique selling points, the bleeding-edge technology and the frothing delight of their early adopters. But the fact is, even in the technology sector, everything old is new again, and our world overflows with the ordinary. And yet, marketers must promote what companies sell.
It would be great if we worked for Apple or Volkswagen. Their products generate conversations because they are legitimately worth talking about–they’re beautifully designed, innovative and easy to love. They are, to use Seth Godin’s classic metaphor, a few purple cows among a vast pasture of Jerseys. And, of course, the social web loves purple cows.”
Mashable writer Darren Barefoot brings us some tips on turning any product into a Purple Cow and it’s fun stuff. Darren’s intro above might leave you worried that your product could never be a purple cow.
I won’t steal his thunder here, but I do want to share one I’d like you to think about for your sharing and online marketing, Explore Extremes.
Darren says, “What would it look like if you had 10,000 copies of your product in one room? What if you made your premium services free for a week? The folks at Samsung made a four-minute video showing 24 of their hard drives together in a RAID array. They open every Microsoft Office app in half a second, and then demonstrate that the drives work when held by somebody jumping up and down on a trampoline.”
He shares an interesting video of an ad that really got folks attention. I wonder how you or I could apply the same thing? Perhaps a thousand tee shirt shots to market your tees. Or how about a thousand quotes from Twitter folks about your product. Be inventive.
Please click through to Mashable and show Darren some love. While you’re there though, be sure to take his advice and turn your toilet paper into the next purple cow.
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Tags: advice, Darren Barefoot, mashable, purple cow, Social Media, Social Networking
