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Borders, Amazon, Context

July 19th, 2009 | Business, St. Louis, Tools


Draco Came to Read

Amazon is my book store of choice. Heck, it’s my vendor of choice on more than books. Price and selection drive that choice. Think then I never visit the local book store. You’d be wrong.

Borders is a place I spend a fair amount of time. Sure, it doesn’t compete on price. The books on hand is of course less than Amazon warehouses. So why is it my favorite local store?

Borders provides a few things that Amazon still doesn’t have.

1) Context – yes, Amazon ‘recommends’ books I might like based on what other’s have purchased that purchased the books I’ve already bought. Of course, lots of those folks could have purchased purple dinosaur books this week. NOT a big interest of mine. Amazon doesn’t have a human placing books together in sets, by similar styles, topics, or authors. The Borders’ staff is always configuring displays where I can find five great superhero novels in one place, or five books on cyberculture. Books at book stores don’t exist in isolation.

Da Vinci Code at Borders

2) Browsing – Amazon lets you look at pages in books. Sometimes you’ll get the table of contents. Nothing is as good though as putting your hands on a book and really browsing it. I love reading recommendations by other Amazon users, but checking out passages and chapters myself is best.

3) People – This is a big win some days. They can be somewhat useful for locating a book, they are even more valuable to figure out what book you want based on odds and ends. How often has someone recommended a book to you but you forgot the author, the title, and more. Those fine folks behind the counter are often up on the latest and greatest, and of course each seems to be a book geek as well. If they can’t figure it out, no one can.

4) People – Wait, this isn’t a mistake. Proximity to other book centered folks can be wonderful. The advent of the café in bookstores and extra seating has given them a real community feel. I’ve had some wonderful encounters my fellow searchers as conversations strike up over being in the same section, seeing them browsing a book you’ve just finished, or just running into someone that stands out.

Friendly and Fun

Compelling reasons? They are for me. I neglected to mention one other huge reason I still visit book stores – I love the feel of books; the texture of the pages, the artwork, and even the smell. In my mind, those hold an almost mystical place. Amazon will never give me that feel.

Do you still visit real world book stores? Have you gone over to strictly online shopping? If you do visit a store or two, what’s your favorite brick and mortar book store?

Bonus: local to St. Louis? Want to visit a great local bookstore? Try Subterranean Books on Delmar.

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  • mdhugo
    I dont buy a ton of books because I don't read enough. (I am working on changing that) I also really like reading the reviews on Amazon as well but like you said actually touching the book and skimming through it or reading a chapter or two are huge.

    As for stores, Borders and Barnes and Noble are my favs.
  • Thanks for chiming in. Not sure a Kindle will ever replace a good old paperback.
  • This reminds me of something small. I was recently at Borders yesterday, looking for the only book ever written by Micheal Jackson. In discussion with two of the employees, I was told that, "Amazon is the same as us." I found hearing this to be quite odd. However, I must admit that I'm not really familiar with Amazon.

    But besides that, I personally find going to a bookstore, browsing, serching and finding books to be a cherished joy. And yes, you are right. The bookstore is where you often meet interesting, intellectual, and sometimes bizarre people. Nearly all walks of life can found there.
  • for me Barnes & Noble was the big winner of my book spending budget for one simple reason - they support PayPal .. Amazon doesn't. As far as I am concerned if a company doesn't offer other ways to be able to purchase goods then they don't deserve the business. e-commerce should be payment agnostic.
  • I agree - there is something about holding the books in your hands, flipping thru the pages, feeling the texture of the paper - it is all a very good thing. I buy a lot on Amazon, but the whole family never goes to the mall without stopping at Borders. The library is another of our favorite haunts for many of the same reasons.
  • cbdqq1
    Thanks. For me, I use http://www.DealOz.com to buy and sell textbooks. I've saved lots of money with their great prices and store coupons. Also you can use http://www.dealoz.com to sell your books too!
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