Amazon Sponsored Content Local Seminars
Amazon has a new feature on the checkout page, local recommendations. In the example screenshot above, seminars.
Amazon has this to say under What’s This.
LEADERSHIP AND BUSINESS SEMINARS
These ads feature third-party offers that complement the products you’re shopping for on Amazon.com. They are shown on relevant product pages and are always clearly labeled. When you click on an ad, we get revenue. Generating additional revenue from advertising allows us to offer lower prices to you — something we are dedicated to doing in every way we can.These advertisements are provided by Clickriver Ads. Clickriver is offered by A9.com, a wholly owned subsidiary of Amazon.com.
A9 is part of Amazon. The question is whether Clickserver retains any user information or if Amazon is just passing anonymous location information. Is it a privacy risk?
Admittedly, most Amazon users might be interested in targeted ads instead of random ones. Some users are very open about their address information. The flip side is likely true of most users, they don’t want anyone they don’t explicitly allow having access to their information.
This particular ad shows up on a page only visible to the customer and not visible on the users profile page.
What’s your take?
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