review: In Context MultiMedia with Stephen Smith


photo from #SMCSTL event - retouched in Plastic Bullet

Buzz words

In Context MultiMedia sounds like a catchy concept.

Buzzing in your brain right?

Literacy

Stephen Smith and his team created In Context MultiMedia to improve social media literacy. Their top approach isn’t their website though.

The newsletter is the big win here.

I’ve been receiving the newsletter a few months now and each is more than just a blog post in email.

Stephen starts with real world touch points; context is everything here.

In one instance he tells us how clients new to social media use with old school marketing approach then walks us and them to a more accurate model. An email about networking starts with real world events as a starting point to talk about networking and business opportunities.

Sound bites

It’s easy to toss out a few sound bites in an email. Creating a newsletter needs more than that. Stephen’s approach is part story, part instruction.

A recent example has this bite:¬†”Make sure that quality is really there”. Stopping there would be like using my inbox as a Twitter client.

The letter goes on though. A real work example is provided, followed by statistics, and wraps up with ‘where to next’ steps.

Good value

Context is everything. I was provided access to this newsletter in order to provide feedback and see for myself the value. I honestly feel guilty I’ve not written this up sooner. In Context MultiMedia is a solid read.

Will it be valuable to you though?

What are the cons here?

  • the email newsletter isn’t free
  • there’s no sharing
  • it’s not just about ‘hard’ business tips – a lot of soft tips and encouragement to think
  • no inside scoop material
  • no secret downloads or deals – it is a newsletter plain and simple
  • no art – I like images

What will you like?

  • long content – these aren’t two or three paragraphs
  • walk through approach so you can follow the topic
  • Stephen is a real person in the business. He’s not just a blogger
  • no products, offers, or deals included

Who is it for?

  • business owners – small and large
  • marketers – those looking to provide social media and online community approaches

Summary

I’ve enjoyed the content. It’s somewhat applicable to me but I’m not the target audience.

Stephen has put together a solid newsletter and I recommend you take it for a spin. It’s not free but it’s not just a blog post in disguise.

If you’re a small business looking to learn and don’t want to dig around for something useful to apply, this is a good bet.

The newsletter is not free though I recommend contacting Stephen and his team for a sample. You can decide for yourself if it’s a good fit.

 

Notes and disclosure:

To Stephen and team, thank you for sharing. My apologies for the lateness of this review.

To my readers, I was provided access to this newsletter at no cost. These opinions are my own though and driven by Stephen’s request for feedback.

To everyone, I befriended Stephen Smith at SOBCon 2008 in Chicago. I recommend attending events like SOBCon for connecting with real people doing real work in the online world.

Links: In Context MultiMedia, SOBCon events

You’re reading -¬†review: In Context MultiMedia with Stephen Smith – from The Broad Brush.

 


Trackbacks

  1. [...] Todd Jordan has read the source material and says, Stephen starts with real world touch points; context is everything here. In one instance he tells us how clients new to social media use with old school marketing approach then walks us and them to a more accurate model. An email about networking starts with real world events as a starting point to talk about networking and business opportunities. [...]