Finding Your Social Media Purple Cow: “Every potential client I’ve ever met with thinks their product is extraordinary. They emphasize the unique selling points, the bleeding-edge technology and the frothing delight of their early adopters. But the fact is, even in the technology sector, everything old is new again, and our world overflows with the ordinary. And yet, marketers must promote what companies sell.
It would be great if we worked for Apple or Volkswagen. Their products generate conversations because they are legitimately worth talking about–they’re beautifully designed, innovative and easy to love. They are, to use Seth Godin’s classic metaphor, a few purple cows among a vast pasture of Jerseys. And, of course, the social web loves purple cows.”
Mashable writer Darren Barefoot brings us some tips on turning any product into a Purple Cow and it’s fun stuff. Darren’s intro above might leave you worried that your product could never be a purple cow.
I won’t steal his thunder here, but I do want to share one I’d like you to think about for your sharing and online marketing, Explore Extremes.
Darren says, “What would it look like if you had 10,000 copies of your product in one room? What if you made your premium services free for a week? The folks at Samsung made a four-minute video showing 24 of their hard drives together in a RAID array. They open every Microsoft Office app in half a second, and then demonstrate that the drives work when held by somebody jumping up and down on a trampoline.”
He shares an interesting video of an ad that really got folks attention. I wonder how you or I could apply the same thing? Perhaps a thousand tee shirt shots to market your tees. Or how about a thousand quotes from Twitter folks about your product. Be inventive.
Please click through to Mashable and show Darren some love. While you’re there though, be sure to take his advice and turn your toilet paper into the next purple cow.
I’ve started a new series over on Dadomatic.com. It’s about getting healthy.
I’ll be sharing insights, tips and tricks that might wife and I have learned in our ongoing effort to be healthier.
The articles won’t be written by experts unless there’s a guest writer. Nor will the articles be written for those that are already health nuts. The target audience is ordinary moms and dads. Folks like me that have always struggled, and still have to work hard to make an impact.
I hope you’ll join me there. My first article is already up. It’s titled Work in Progress. The plan is to put together an article each week with advice I’ve lived myself. Expect to read about recipes gone wrong, bad efforts at exercise and why sometimes it just doesn’t matter.
Your interest peaked yet? Well, I’d like to challenge you to visit and laugh along, share your stories, and keep your eyes peeled for a contest or two. Nanna J and I have found some good resources we’d like to share. (A little secret though; none of them are secrets, magic cures, or special pills. Just saying.)
Drop me a line here if you’re interested in sharing a story, pictures, or prize.
I asked for and received advice from my contacts. I’d like to share some of that advice. Enjoy.
Geekmommy Remember: sometimes it’s more important to fix what’s wrong than it is to be right. You might be right as rain – but if you damage a relationship to prove it? You lose.
BlondeByDesign For ea person, what’s impt to develop their lives/themselves to their very best is diff. Being real, self love = BIGGEST asssets
BlondeByDesign Don’t try to be or act important. An honest & humble heart will tell the story anyone else needs to see.
gloriabell Live everyday like tomorrow will be your last and you don’t want to die alone or with regrets.
lizstrauss Keep the promises you’ve already made to yourself.
Lindsay Donaghe My #1 life rule: Before taking any action, think through and be willing to accept the consequences, good and bad. Try to decide before-hand what you would do in situations and why and then follow-through on that when the situations arise. Don’t stumble through life. Accept personal responsibility. You will make a bad decision from time to time, but be willing to own up to it, learn from it and fix it.
techmate No big deal if a magazine falls in a toilet
Rahsheen Porter If you forget that it’s not all about you, you will never reach your goals. Each person you meet is a golden link in your chain of success
