January 22nd, 2010 — Social Media, Social Networking, St. Louis
Addicted to check your blog stats? I am. Stats on Wordpress don’t just tell you how many hits you’ve gotten but where they come from. Recently there have been some hits from a source I didn’t recognize, Outside.in.
Tracking back to the Outside.in site, it was plain that The Broad Brush blog was being aggregated there, along with others from St. Louis. Checking the FAQ revealed that bloggers opt in. I’d never opted in The Broad Brush blog.
The site did provide an easy to locate link for contacting them. I requested to have the blog removed. Outside.in representative, Esther, has already gotten back to me. Let’s see what she says.
Hi Todd,
We automatically scan RSS feeds of great local bloggers and show only the headline and first 200 words of the story – with the intent of driving traffic to the blogger. We’ve sent you 27
visits since the beginning of November from the Outside.in core site and our Neighborhood News page on STLToday:
http://www.stltoday.com/neighborhoodnews
We’re working on removing your feed from our system now, and once it’s removed, we and STLToday will no longer be sending you traffic. I’ll let you know when your stories and links are down.
If you change your mind and decide you’d like to continue receiving traffic from us and STLToday, please let me know.
All the best,
Esther
The tone, to me, is very off-putting. It sounds like they were doing the blog a favor by including it in the automatic aggregation. There is something more irksome to me though, the part about STLToday.
STLToday is the St. Louis Post Dispatch online version. In recent years the Post has tried several channels to aggregate St. Louis blogs into the STLToday site as content. This is an effort to steal the search engine juice from the blog posts and avoid spending time and money creating content. Several St. Louis bloggers argued against this practice, including me. It seems they’ve found another way to do it.
Interestingly, Outside.in, makes no mention on their site about affiliation with STLToday.
Rant off for now. Cheers and heads up out there.
February 6th, 2009 — Blogging, How-To
So you want to blog do you? Aspirations of big time fame and fortune got you excited? You’re only going to write about the good stuff, the stuff that drags in 10,000 hits in one day. Fingers ready you commence to writing.
Well, at least that’s the way we imagine it. Most of us think that since we are creative or have a lot of skill or wisdom in an area that we’ll just pull up to the keyboard and pump out those blog posts. We are sure that all of that knowledge in our heads will come flowing out, and we’ll not stray from informative and hard hitting articles.
The truth hurts.
You get a few winners but mostly your blog just sits there. It’s got a good amount information but folks just aren’t that interested, or they don’t know it exists. Your friends don’t read it and you don’t blame them; they don’t care about the Widget Master 2K that you’re an expert on.
So one day you write about that. You don’t mean to but you get frustrated and out it comes. Oh, you start off writing about some geeky thing but your family comes into it. Maybe it’s about your daughter’s lack of getting the widget thing. Maybe it’s your spouse’s drive to get you off the blog horse. Whatever it is, it has emotion in it. It comes from the heart.
That changes everything. You get a comment. Someone in your readership can relate to that emotion. You wonder what’s up as even a few more folks leave a note or link back to your post. This is not the post you thought would draw folks in.
You’ve just learned a valuable blogging lesson. A blog isn’t really alive and interesting until it’s got some of ‘you’ in it. Oh, folks love facts, figures, and anecdotes about their favorite topic, but even more, they love to connect with other real people.
No one loves a brochure site; very few are really looking for more dry textbook style stuff. Facts rarely entertain or make you smile. They often don’t move you in some way personally.
Sharing a bit of yourself though, your personality, now that gets it to click with readers.
My experience has been this way more often than not. Post where I put programming tips might get some hits, but tell a story with it and suddenly the ‘interestingness’ level goes up. If you can relate it to what other people are dealing with, so much the better.
This isn’t saying every post has to talk about your family, friends, or coworkers, or hav a joke. The middle path here is best.
I hope this article has given you something to think about. Perhaps too, it’s reminded you of one of your breakthrough posts you’d like to share. Please jump in!
Cheers,
Todd Jordan
@Tojosan
This post inspired by my friend at Fresh Focus.
August 3rd, 2008 — Blogging
20 Types of Pages that Every Blogger Should Consider: “There’s a lot of reasons why you might choose a post over a page or a page over a post (that’s for another post) – but today I thought I’d highlight a few ‘pages’ that I have here on ProBlogger as examples of pages that bloggers might want to develop to promote their blog to different groups of people. Some are more essential in my mind than others but all have been helpful in the development of my own blogs.”
With that statement, Darren Rowse leads us into the 20 pages all bloggers should consider. The idea is to provide permanent and useful pages on your blog for landing and internal referrals. Some of these pages are more critical than others.
Most important on the list would be the About and Contact pages. Darren has this to say on the About page.
Having an about page is essential in my mind as it gives new readers to your blog a snapshot of who you are and why they should subscribe to your blog. This is the page that I go to every time I hit a new blog – if they don’t have one it decreases my chances of subscribing significantly.
He couldn’t be more right. I visit lots of about pages, especially when I’m new to a blog.
Other pages brought up include a Subscriber page, and Series pages. A Subscriber page is used to clarify what subscription is and how to subscribe. This helps bridge the gap for those new to RSS and blogs.
Series pages allow you to consolidate a series of posts in one page. One could also be used to provide a central page linking to the individual posts in a series. This allows readers to select only the articles they are most interested in.
Overall this should be a must read for new bloggers or bloggers wondering how to get more ’stick’ to their blog.
Good show Darren as usual.
April 16th, 2008 — Blogging, Meetups, Social Networking, St. Louis
Blog much? Well then you need to hear about this. St. Louis bloggers are joining together to form a first of it’s kind guild. Writers have a guild, directors have guilds, so why not bloggers?
St. Louis Bloggers Guild is already drawing attention, with write ups in the local media, as well as a swarm of bloggers looking to join. Why a guild? What’s it got to offer over something like a blog carnival or an online only blogging community?
The St. Louis bloggers Guild is not just about posting all on the same topic, or giving each other a pat on the back, though it can do that too. It’s about informing, promoting, protecting, and yes, connecting. Sound interesting yet?
The guild isn’t just about putting fingers to keys, and putting up the posts, it’s about forming a real community. Not just faceless nicknames anymore, but folks you get to know in a real way. There will be parties, conferences, blogging fests and more. Yes even beer on occassion. I mean heck, we are St. Louis, home of Budweieser!
St. Louis bloggers won’t be hemmed in either. This isn’t about corralling folks and making them get in line. It’s about a community hub, and it will take all types. There’ll be blogs about St. Louis involved, and blogs about parenting, blogs about tech, and blogs about camping, even blogs about cupcakes.
So what’s stopping you from signing up today? Hey, you can go visit the main page here, or go right to joining up here.
Want just a bit more incentive? How about joining several of us for a little mixer this Saturday night? Yep, come meet some of us face to face and share a drink or an appetizer. It’s a party at Atomic Cowboy in St. Louis. The short story is be there at 6:30 PM. We’ll be the ones chatting it up and acting like bloggers.
Please come out and show your support or if you can’t make it, do drop by the guild website and visit.
See you around the net!

April 14th, 2008 — Blogging, Odd Ends, Social Networking
Social Media Mom bring us one of the big questions of the day:
Should You or Should You Not Submit Your Own Stuff?
To summarize, she shares her feelings via quote:
I agree 100% with what Jack Spirko, from the Dallas Business and Marketing Blog says, “To me social networking has a greater future if we judge the content rather then intent“. Is it really that important who submits it? If you like it, you can Mixx it, Digg it, Stumble it, Sphinn it, or whatever. If you don’t, then by all means don’t vote for it and move on!
Oh, but if it were only that simple. Just share our best work and have folks vote on it. Many argue that the Internet already votes, simply count your page views and there you have it. If only that were true.
Posting your best stuff and hoping might be work if everyone on the Internet was aware of every blog post, news article, and web page in existence. Not only would they know of the existence, but know the complete URL, the language, and then have a browser that can read it. This doesn’t even cover corporate or nationwide blocks in place on Internet browsing.
You’ll say next perhaps that the best stuff still gets around. I wager you that there’s plenty of great stuff you’ve never seen and never will. There just isn’t time. No time, and tons of competition for people’s attention when they are online. There’s the latest crazy thing on YouTube, the cute dog pictures from Aunt Saddie and erotic fiction for others. Just how is one supposed to get squeezed into that?
If you were a store owner, or politician or author, then the answer is to talk about it, shout about it, and even take out huge ads on TV and radio. But if you’re a blogger? Well, don’t go telling folks, it just shows how selfish and self centered you are. It smacks of a big ego, or little concern for others. It reeks of neediness and attention starvation.
Dang, talk about something hanging over you head. So then what should a blogger do? Write great stuff and pray? Should the blogger have to start turning out tons of content just to make sure they get search engine hits. Or even rob their writing of its creativity or uniqueness for search engine hits?
It’s the same problem many authors have that don’t have a big firm to back them up, it’s hard to get noticed. One innovate thing that’s occurring though is more authors are taking their books to the bloggers. They are emailing them, tweeting them, interviewing with them and more.
It’s obvious what happens if bloggers do the same thing with their blog though, it gets shot down quick.
What can we as bloggers do to help if we aren’t supposed to submit our own content for notice and sharing? One thing we can do is network to the high heavens. We need to network like we mean it. Note, networking <> shouting about your content, your brand or your hot boddy. It means engaging people wherever they’re at, and getting to know each other. This is a slow process and something to think of more as a long term investment.
Something else we can do? Be remarkabled. Seth Godin talks about it all the time. Others live it all the time. How can you and I be remarkable? No ideas? Don’t feel bad, if you had them and executed on them, you’d already be remarkable.
Remarkable doesn’t have to be tough though. You don’t need to write a book to be famous or noticed. What you can best do to get noticed is be a generous giver. The best thing is you don’t have to give money, or lots of expensive things. The real key is to give without asking for anything in return. You don’t have to ‘give’ in private either, even if you don’t brag.
I could write a ton about giving and giving honestly and feeling rewarded about it. The key is to give your time most of all. Take time to comment on other blogs. Take time to email your contacts. Take time to make conversation. Take time to listen. That last one counts more than all the others. When people knw you’re listening, you suddenly become a lot more remarkable.
Social Media Mom ends her post like this:
What do you think about self submission? Should we or should we not submit our content to others, social sites etc.? I would love to know whether or not you think it is a good or bad thing to do and if so, why?
And I’m seconding her questions. Don’t feel obligated to answer them here, but do take time to answer them for yourself. Cheers.
(PS do send me your best stuff to read, view, listen to.)

March 13th, 2008 — Blogging, Odd Ends, St. Louis
So you start blogging. Next step, you’ve got your RSS feed being distributed. Heck, you probably didn’t even have to sign up for that. That RSS feed, you don’t realize it at first, but lots of folks are latching onto it to read your posts. They are subscribing themselves in a tool called a feed reader. If they want, they can still visit your site, but now they can save themselves the trip. And life goes on.
But one day, your readership tapers off as well as your RSS subscribers. The clicks go down, and you begin to wonder if your content sucks or what. Being certain it can’t be your writing or lack of goods as a blogger you start searching around.
It’s then you find it; there’s a site aggregating your content. A site that is taking your feed and posting it right back onto the front of their homepage. Not just an aggregator clearly showing that you’re a contributor but not related to their company, but an aggregator selling ads on the side.
So you step back and think. Is this adding value to your site or stealing it. Yeah, you’re just not 100% sure it’s legal, and yeah it’s aggravating but what to do? No point ruining your name or someone else’s but you have the right to your opinion about this practice. Naturally, you do what you know best; you blog.
This is really happening to friends of mine. My blog hasn’t been added to the site. I am an interested party though, and wanted to share what my fellow bloggers had to say.
I encourage you to visit the blogs. Read them through, and consider what’s said. Agree or disagree, that’s your right, but please take an interest. It could be your blog next.
News Bitch
Little Bald Doctors
WOBL in Training
Superfunpatrol
The State of Discontent
Mamalogues
Slacker Moms-R-Us
MidwestBlogs -St Louis
Prologos
Highway 61
A Bun’s Life
Courtney Watson
The Art of Self Destruction
I’ll post more as I gather them. Stay tuned.
If reading about all this isn’t your thing, then might I suggest kittens.

February 27th, 2008 — Blogging, Meetups, St. Louis
Blog and live in or near St. Louis? Then there is a new group in town to check out, St. Louis Pro Bloggers. So what’s St. Louis Pro Bloggers all about?
“STL Pro Bloggers is part of the Midwest Blogs network. Through this city page you can find information about activities and events in St. Louis and connect with other St. Louis bloggers. Register and become a member today and have your blog indexed on the site!”
It’s already got a review of the most recent St. Louis Blogger Meetup, and the upcoming Lo-Fi Saint Louis Reset Party. Expect to find more events of interest to bloggers here as well. It doesn’t stop with just some unknown face behind the site either. St. Louis Pro Bloggers is inviting you to register and contribute as well. You can be invited to contribute new articles or republish some of your work there.
One of the benefits of such a site will be an increase in attention to blogging in St. Louis. It will also provide tips and event lead ins as well. And what better place to connect with fellow bloggers than a site dedicated to us.
I look forward to both providing event information and write ups on those events. How about you?
Come check out St. Louis Pro Bloggers today.
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Speaking of blogging. I’m headed to SOBCon08 in May. They are having a contest and your clicks count. If you visit their site from anywhere on my blog, it counts as a vote for me. It’s that simple. Click through to SOBCon08 and you’ve already voted.
Thanks for those that have already voted. Check out the contest so far here.
February 23rd, 2008 — Blogging, Cartoon, Meetups, Odd Ends, Social Media, Social Networking

So I’m going today to the 1st meeting of Social Media Club St. Louis and I’m wondering if I should. Oh, not because it won’t be fun, or constructive, and not because I won’t make new contacts, but for just the opposite. I’m worried about making too many new contacts.
That’s right, too many. I’m quickly facing the point in my social networking and media relationships cycle where there are just too many folks to keep up with. Contacts galore, but you say, how many of them do you pay attention to. Too many and not enough.
I’m now following hundreds of contacts on Twitter, some on Utterz, and countless blogs via RSS. That’s not to mention messages and interaction on Facebook and other smaller spots. And today’s meetup is bound to bring me more cool folks to follow and interact with.
So what’s a guy to do? I’ve already talked about social networking contact issues here, here, and here. Still my conclusion is the cliche, less is more. How am I accomplishing this?
There isn’t really one answer for me, but here’s how I’m going to handle it today.
1) Give folks my almost universal ID – tojosan – good for Twitter, Utterz, and more social networking and media sites.
2) Give folks my blog information
3) Accept and note down their universal IDs and add them as contacts
4) Get their blog information – and subscribe on a trial basis
My expectations?
1) Two or three out of a dozen plus will become regular contacts
2) Two or three will have blogs of real interest to me
How do I feel about that? Just fine. Honestly, more of them would just be attention thieves from the others. Will I stop following the blogs? Maybe not, but they’ll be relegated to the weekly vs daily checks for sure. Since they are local, it might be hard to pass them up. The key criteria will be subject matter though. I’m very uninterested in political ranting, and much more interested in articles about restaurants, tech, and movies.
Will you be screening your new potential contacts? Or will you just keep adding anyone that you meet? Is it exclusionary to put off making contacts of folks that you aren’t interested in, if they are interested in following you? What’s your plan for your next meetup?
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Click here to help me win a free ride to SOBCon08. No registration or anything. Just click.
Thanks,
Todd
February 5th, 2008 — Blogging, Odd Ends
Check out the latest and very emotional piece from Twittering on the Edge.
Want some inside thoughts about Free Speech and the Middle East? Check out Verge New Media’s latest piece.
Love Valentine’s day, then join Shashi on My Digital Thoughts as he ponders one of my favorite days.
Love cupcakes, interested in some new flavors? Check out The Cupcakes Project’s latest with steamed salted caramel cupcakes!
Just a few of the great things you’ll find online this week!
Cheers!