Purchased via Amazon. What I expected was a short book dedicated to the history of the brewery, brand, and beer. Guinness has a legacy in the beer community. This book takes the reader back to the beginning. We find out who the original Guinness was and are told a story of why it was a…
Tag Archive: brand
Branding Happens
Branding isn’t just a one time thing. Branding is built over time, requiring consistency and recognizability. Show up once, it’s a fluke, three times a pattern, ten times, you’re in. Hats worked for me. Starting as a random photograph turned avatar, hats have become part of my brand. Taking place over many versions and hats…
Diluting LinkedIn with Twitter
Image by Tojosan via Flickr Here’s something … to think about: stop importing your Twitter feed into LinkedIn indiscriminately. If LinkedIn is meant for business networking, what do you think these updates (pulled at random) are doing to help your business? by Chris Brogan Pet peeve of LinkedIn? This tops the list. Recent updates to…
Brand by Accident
Funny picture right? But this picture exemplifies my brand in a way. It seems that at some point in the last year who Tojosan is, what the Tojosan brand is, has gained a few facet. Hats. Unintentionally my hats have become part of who I am on the web. It didn’t hit me in the…
Trademark Tojosan? Is it important to trademark?
Valeria Maltoni, on Marketing Profs, writes about trademark and its importance, especially for those of us involved in blogging and social media. You might ask why trademark is important to you as a social media maven, but as Valeria puts it, “Is someone else reaping the fruits of your hard work?” That’s an important consideration…
