Branding isn’t just a one time thing. Branding is built over time, requiring consistency and recognizability. Show up once, it’s a fluke, three times a pattern, ten times, you’re in. Hats worked for me. Starting as a random photograph turned avatar, hats have become part of my brand. Taking place over many versions and hats…
Tag Archive: hats
Brand by Accident
Funny picture right? But this picture exemplifies my brand in a way. It seems that at some point in the last year who Tojosan is, what the Tojosan brand is, has gained a few facet. Hats. Unintentionally my hats have become part of who I am on the web. It didn’t hit me in the…
