This is the modern Godin vs the marketing guru Godin. Here he aims to do more than inspire but get us to move. Now. The book is composed of chapters. They build throughout and reach a pinnacle. Each chapter is its own thoughtful piece and could be read stand alone. Unless you’re ready to be…
Tag Archive: marketing
Internet Marketing for Newbies Book Review
Quick video review of Michael Daehn’s book, Internet Marketing for Newbies. This book targets those just getting started with online networking and marketing. It’s based on Michael’s expertise in marketing, a straight forward approach to the subject matter. I hope you enjoy the video. You can buy this book on Lulu, Internet Marketing for Newbies.
Attitude With Your Customers
It’s simple really. You sell t-shirts, and your proud of them. Each tee screams attitude. Now imagine you shipped that in a plain mailer. The postal employees who pick it up might know it’s a shirt, but they likely handle many shirts. Most of those shirts are mail order shirts of a much more ordinary…
Six Pixels of Separation – Chris Brogan Review – Video
Chris Brogan reviews Six Pixels of Separation, a new book by Mitch Joel. Chris is admittedly biased and yet the review is compelling enough for me to give it a quick look. The best clue for me I’ll enjoy it is Chris referring to it as actionable. You can read a chunk and do something…
JaffeJuiceTV #2: Marketing implications of the Kindle 2
Great episode and it’s all about the Kindle. More accurately, it’s all about Kindle marketing and the lessons you can learn. Jeff takes us through a review of the Kindle* from a marketing perspective. He talks about the new business model, the culture around it, and how you and I can change what we do,…
