Tag Archive: online

Building Offline Clout Not Klout


Klout – a lot’s been made of it. Klout purports to measure your online influence, social reach, and even your relevance. Metrics? Number of followers, retweets, and mentions. Seems fairly reasonable. Reducing all of those down to influence though is obscure, and the value of the things measured is of questionable return. Clout is where…

foursquare – St. Louis, New Orleans and Beyond


foursquare sent out notice today of adding 15 cities.  One of those was mine, St. Louis. Hey all – If you got this email, you signed up to learn when foursquare launched in your city. Well, we launched 15 new cities today and you’re name was on our list! Want to play? http://foursquare.com (In case…

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