SOBCon08 – A conference beyond
It was a rainy Chicago afternoon and evening, on a Spring day in May. They’d come from all over the United States and the World. Views and opinions as diverse as their points of origin. Powers of observation and writing never before brought together were no in one place, on one busy block….
Let me tell you about one of my favorite takeaways from SOBCon08. Shashi and I started out as on the edges of common technologies, now I feel like I’ve gained a friend for life. It was a pleasure to meet and spend time with him this weekend. What better way to know a man than to…
Brian gave me several things to think about, but here’s my quick list of take-aways: Attention is valuable but not everything Authority rules Don’t think niche, think large audience and carve out a niche in that Expertise creates authority Think maximize my assets vs replace my job Maximize my subscribers – build lists Build destination…