One reviewer is right, this is a single idea book. It fleshes out the idea of what sways our decisions, specifically how we are swayed to make irrational decisions.

The authors define irrational as being out of line with well reasoned and logical choices. These are those cases where the pilot takes off without clearance, the woman is tempted to go around a car stopped at a light into oncoming traffic and more.

Explored are a handful of factors that do the swaying. The book doesn’t just list them though, nor are they even in bullet points of any sort. It’s a rather meandering course as we are taken from example to example and back again. It’s as if the authors felt the need to weave a tapestry of thoughts and experiences, perhaps to make the text more fluid. I found it distracting.

In spite of enjoying the book overall, and honestly, having my eyes opened, this could have been a shorter work The references could have been more on point. The sections in each chapter should have been more clearly defined.

If you enjoyed Blink, and books like it, then you’ll enjoy this as well. I recommend the paperback.
It’s also generally an easy read; you won’t need a dictionary to get through this.

Buy Sway: The Irresistible Pull of Irrational Behavior.